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Abstract:
Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building
marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help
manage the marketing process or manage marketing asset (...)
Excerpt related to
marketing databases:
... past few years, many marketing departments have been involved in selecting and deploying
analytical solutions, building marketing databases, and implementing ...
Published:
2010-03-11
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Abstract:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom
line of any Web business that markets to consumers, the company charges only when the product makes a valid recommendation. (...)
Excerpt related to
marketing databases:
ResponseLogic launches a personalized marketing tool based on expert systems technology. Promising to improve the bottom line
of any Web business...
Published:
2000-05-15
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Abstract:
Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish
about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers
is high, the concern that opt-in databases won’t deli (...)
Excerpt related to
marketing databases:
... targeting consumers is high, the concern that opt-in databases won’t deliver is also
high. Learn more about the dos and don’ts of mobile marketing, so you ...
Published:
2010-03-11
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Abstract:
The contact database sits at the heart of any successful customer relationship management (CRM) program. Indeed, most CRM
efforts aim at improving revenues based on the contact database. But what about the information that never made it into the
database at all? The investment in these leads will often b (...)
Excerpt related to
marketing databases:
Falling through the Cracks: The Hidden Issue That May Be Crippling Your Sales, Marketing, and Customer Service
Databases. Source: CardScan. ...
Published:
2010-03-11
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Abstract:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable business definitions mapped to the different CRM system schemas throughout the organization. (...)
Excerpt related to
marketing databases:
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized,
reusable bus...
Published:
2002-12-25
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Abstract:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates
into a tidy ASP package. (...)
Excerpt related to
marketing databases:
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into
a tidy ASP package.
Published:
2000-08-01
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Abstract:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge
untapped opportunities for business improvement, given market (...)
Excerpt related to
marketing databases:
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT
that can cut time, costs...
Published:
2004-05-15
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Abstract:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Companies Transform Leads into Sales. For years, small to medium businesses have envied the powerful marketing
campaigns of their larger counterparts. But today, big (...)
Excerpt related to
marketing databases:
Rules-based Marketing: Helping Companies Transform Leads into Sales. Reports and Other Package to Use In Your Complex System
and for Helping Compan...
Published:
2010-03-11
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Abstract:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these
two kids from different sides of the tracks work out (...)
Excerpt related to
marketing databases:
DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical
direct mail advertis...
Published:
2000-10-13
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Abstract:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run Marketing Organization. To address evolving market demands, companies must take new approaches to marketing
activities and integrate all company functions. Cu (...)
Excerpt related to
marketing databases:
Six Success Factors for Building a Best-run Marketing Organization. Reports and Other Software Package to Use In Your System
or Building a Best-run...
Published:
2010-03-11
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Abstract:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention
by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy
for actually using that data. Here is an overview of how (...)
Excerpt related to
marketing databases:
A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by
gathering data from ea...
Published:
2003-07-03
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Abstract:
Barraged with terms like "structured and unstructured data," "enterprise search," "federated query," and "business intelligence
and analytics," corporate decision makers are awash in ambiguous and overlapping meanings. Making the distinction between
metadata and data may reduce the confusion. (...)
Excerpt related to
marketing databases:
... and service of its vehicle and parts, Mazda maintains multiple databases from many ...
For support of marketing campaigns and reports, Mazda uses an SQL server ...
Published:
2006-05-24
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Abstract:
With Informix’s completion of its acquisition of Ardent Software, it remains to be seen how effective this marriage will
be, and whether Ardent will be allowed autonomy to continue its success in the extract/transform/load and data integration
infrastructure. (...)
Excerpt related to
marketing databases:
... Ardent data movement software, or that DataStage will work most efficiently with Informix databases.
This must be quickly addressed with a marketing campaign. ...
Published:
2000-04-10
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Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, is the Lexicon of CRM. (...)
Excerpt related to
marketing databases:
CRM itself is an acronym, standing for Customer Relationship Management. This is part one of three-part article to provide
explanation and mea...
Published:
2001-10-12
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Abstract:
The Enterprise Marketing Management (EMM) RFP Template covers industry-standard functional criteria of EMM that can help you
easily gather and prioritize your business needs in a simple and categorized excel document. More than a RFP template, it
is a working document that serves as a knowledge base refer (...)
Excerpt related to
marketing databases:
... Rules and Routing Definition, Enterprise Marketing Management EMM RFP Template. Access
data from external applications or databases from within the workflow ...
Published:
-
Abstract:
This complete rating detail report covers the vendor or provider's responses to TEC's comprehensive research model. The report
answers your concerns about how your chosen vendors will support your requirements. (...)
Excerpt related to
marketing databases:
... Rules and Routing Definition , Enterprise Marketing Management (EMM) Software Evaluation
Report. Access data from external applications or databases from within ...
Published:
-
Abstract:
C.R.M. itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to
provide explanation and meaning for most of the common CRM phraseology. Here, in alphabetical order, we continue the Lexicon
of CRM. (...)
Excerpt related to
marketing databases:
CRM itself is an acronym, standing for Customer Relationship Management. This is part two of a three-part article to provide
explanation and m...
Published:
2001-10-19
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Abstract:
Vignette is IBM's latest partner. This global strategic alliance promises to boost revenue for both parties. The verdict
is still out on the impact to future software development. (...)
Excerpt related to
marketing databases:
Vignette is IBM's latest partner. This global strategic alliance promises to boost revenue for both parties. The verdict
is still out on the imp...
Published:
2000-08-31
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Abstract:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as
less expensive alternatives to traditional marketing to (...)
Excerpt related to
marketing databases:
Website Strategy for Organisations in the Corporate Services Industry. Acquire IT Reports Associated with the Corporate Services
Industry. As marke...
Published:
2010-03-11
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Abstract:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today. (...)
Excerpt related to
marketing databases:
BoldFish will deliver the message faster and more reliably than any other opt-in mail delivery system on the market today.
Published:
2000-09-22