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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
crm brand for software industry:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
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Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
crm brand for software industry:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
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Abstract:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firms in this industry have been forced to expand and reorganize their offerings around the customer rather than
around products. This makes a perfect case for (...)
Excerpt related to
crm brand for software industry:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firm...
Published:
2000-11-02
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Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm brand for software industry:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
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Abstract:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s annual user conference, Access Commerce announced the release of eCameleon for MFG/PRO. (...)
Excerpt related to
crm brand for software industry:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s a...
Published:
2000-07-05
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Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
crm brand for software industry:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
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Abstract:
The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the
Sage’s/Best’s family and to be subsequently exerted, as there is always a large time bracket from concept to actual materialization.
Further, integration is never a simple feat. (...)
Excerpt related to
crm brand for software industry:
The downside, as a rule, is the painstaking integration effort yet to be devised for a number of remaining products in the
Sage’s/Best’s family an...
Published:
2002-12-23
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Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
crm brand for software industry:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
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Abstract:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Once companies get IFS in-house and get to touch and feel it - to really understand its user interface and
ease of use advantages over many of its rivals - it oft (...)
Excerpt related to
crm brand for software industry:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Onc...
Published:
2001-10-24
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Abstract:
As the small-to-medium enterprises (SME) market battle rages, Best Software seems to be taking appropriate steps to establish
itself as a more visible/audible force to be reckoned with. It does not intend to remain a tacit mid-market powerhouse any
longer. (...)
Excerpt related to
crm brand for software industry:
As the small-to-medium enterprises (SME) market battle rages, Best Software seems to be taking appropriate steps to establish
itself as a more vis...
Published:
2002-12-20
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Abstract:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting
the software and hardware industry and expanding to other industries with similar requirements in service, helpdesk, sales
and marketing. Recently TEC interviewed Michel P.Mallen, RTI (...)
Excerpt related to
crm brand for software industry:
Founded in 1990, RTI Software is an Illinois CRM application provider with a feature- rich Enterprise solution targeting the
software and hardware...
Published:
2003-08-15
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Abstract:
Success start with Pronto Software, ERP Vendor.Acquire Free White Papers or Case Studies Associated with erp software. Pronto
Software—Australian vendor of software meeting the needs of a range of vertical industries such as retail and food and
beverage—wants to ensure it sustains profitable g (...)
Excerpt related to
crm brand for software industry:
... increases awareness of company brand and product ... enterprise resource
planning (ERP) software vendor." In ... BI), customer relationship management (CRM),
and more. ...
Published:
2010-03-11
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Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crm brand for software industry:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
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Abstract:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanated from the company's ability to deliver highly integrated components, and to weave a unified story around
this concoction of products, many of them with best- (...)
Excerpt related to
crm brand for software industry:
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software
brand in 2002 emanat...
Published:
2003-07-28
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Abstract:
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling
the market it will not easily be overlooked. (...)
Excerpt related to
crm brand for software industry:
Having garnered a powerful broad enterprise applications portfolio, Best Software is challenging the competition and telling
the market it will no...
Published:
2002-07-29
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Abstract:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Excerpt related to
crm brand for software industry:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Published:
2004-10-21
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Abstract:
ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically
to embed retail-specific functions within their suites. Like in all other enterprise applications markets, eventually, albeit
not any time soon, the retail market too will come to a (...)
Excerpt related to
crm brand for software industry:
ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically
to embed retail-specifi...
Published:
2004-09-14
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Abstract:
It is essential that depth and expertise in vertical industries, which are critical to ongoing success, be encouraged and
nurtured. However, it can be easily neglected in a slew of recent complementary acquisitions and subsequent attempts to intertwine
them. However, CDC and Pivotal looks like the kind o (...)
Excerpt related to
crm brand for software industry:
It is essential that depth and expertise in vertical industries, which are critical to ongoing success, be encouraged and
nurtured. However, it ca...
Published:
2004-02-09
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Excerpt related to
crm brand for software industry:
... come as no surprise when the industry is talking ... high, the customer
is vulnerable to brand switching ... For these reasons, linking CRM success
to increased loyalty ...
Published:
2007-12-18
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Excerpt related to
crm brand for software industry:
... article on more details on Dassault Systèmes’ 3DVIA brand. ... as a
version of Jive Software, Yammer, or ... Executive Vice President (EVP), Industry,
Marketing and ...
Published:
2012-03-01