-
Abstract:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Excerpt related to
crm brand for it:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Published:
2001-10-08
-
Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
crm brand for it:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13
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Abstract:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Excerpt related to
crm brand for it:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Published:
2010-03-11
-
Excerpt related to
crm brand for it:
... Look for a separate article on more details on Dassault Systèmes’ 3DVIA brand. 3DSwYm
– for Online Collaboration and Social Innovation. ...
Published:
2012-03-01
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Abstract:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Excerpt related to
crm brand for it:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Published:
2003-03-15
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Abstract:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Once companies get IFS in-house and get to touch and feel it - to really understand its user interface and
ease of use advantages over many of its rivals - it oft (...)
Excerpt related to
crm brand for it:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Onc...
Published:
2001-10-24
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Abstract:
Building customer relationships requires six key elements to be in place and working together to maximize your customer relationship
management (CRM) investment. Because these strategies are synergistic, one missing piece can have an impact on the effectiveness
of the other parts. Find out about the six (...)
Excerpt related to
crm brand for it:
Improving CRM Investments: Optimizing the Customer Life Cycle with Intelligent Marketing Automation. Source:
Engagement Systems. Document ...
Published:
2010-03-11
-
Abstract:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Excerpt related to
crm brand for it:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Published:
2008-10-13
-
Abstract:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Excerpt related to
crm brand for it:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Published:
2003-03-13
-
Abstract:
In today’s global marketplace, subtle and complex changes in consumer relationships can directly impact your brand equity,
owing mainly to an unprecedented glut in information. Add to this consumer expectations for seamless, consistent service,
and you’ll find it a challenge to attract, serve, and re (...)
Excerpt related to
crm brand for it:
E-CRM in Your Enterprise. ... In today’s global marketplace, subtle and complex changes
in consumer relationships can directly impact your brand equity, owing ...
Published:
2010-03-11
-
Abstract:
Epicor’s ability to enhance its products and its determination on executing product and technology strategies deserves commendation.
Current users are advised to follow Epicor's new product introductions and keep an eye on its future product strategy. The
positive sign is the company’s more manageabl (...)
Excerpt related to
crm brand for it:
... Best Software, and FrontRange, to name some in the CRM space (without ...
base migration, Epicor's stronger financial situation and/or brand recognition might make ...
Published:
2002-06-12
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Abstract:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove that the company is also changing its marketing approach, starting with clearer worldwide prominence and unequivocal
identity. (...)
Excerpt related to
crm brand for it:
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification
move may prove th...
Published:
2003-03-14
-
Abstract:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant and Time-Bound.
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer
experiences to differentiate themselves from the (...)
Excerpt related to
crm brand for it:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant
and Time-Bound. With product lif...
Published:
2010-03-11
-
Abstract:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Excerpt related to
crm brand for it:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Published:
2000-05-18
-
Abstract:
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining
customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments
is a valuable strategy. Read about how t (...)
Excerpt related to
crm brand for it:
Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention.
Source: SAP. Document ...
Published:
2011-03-14
-
Abstract:
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now
has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges
PeopleSoft now faces in today’s cutthroat competi (...)
Excerpt related to
crm brand for it:
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now
has a pure Internet pl...
Published:
2001-06-06
-
Abstract:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Excerpt related to
crm brand for it:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Published:
2003-02-15
-
Abstract:
Levi Strauss SA needed a marketing application that would support its customer relationship management (CRM) programs. In
addition to insight into customer behavior, Levi’s wanted to know about customers’ preferred communication channels and their
response to brand campaigns. Learn about the solution (...)
Excerpt related to
crm brand for it:
... application that would support its customer relationship management (CRM) programs.
... preferred communication channels and their response to brand campaigns. ...
Published:
2010-03-11
-
Abstract:
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle, and
are furthering its goal to be number three (after SAP and Oracle) in the world of enterprise resource planning vendors. (...)
Excerpt related to
crm brand for it:
The latest acquisitions of SSA Global indicate a new phase in the vendor's acquisition strategy and development cycle,
and are furthering its goal...
Published:
2006-04-26
-
Abstract:
Epicor’s ability to enhance its products and its determination on executing product and technology strategies deserves commendation.
Current users are advised to follow Epicor's new product introductions and keep an eye on its future product strategy. The
positive sign is the company’s more manageabl (...)
Excerpt related to
crm brand for it:
... Best Software, and FrontRange, to name some in the CRM space (without ...
base migration, Epicor's stronger financial situation and/or brand recognition might make ...
Published:
2002-06-12