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Résumé:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acquisition In Relation To Brand Value and Supply Chain. Any corporate executive can tell you that a strong
brand can help achieve price premiums, promote customer (...)
Extrait du document concernant
crm brand for it industry:
Protecting and Nurturing Your Brand: Maintain and Grow Brand Value in a Time of Crisis. Find Free Strategy and Other Solutions
to Define Your Acqui...
Date publiée:
2010-03-11
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Résumé:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives bundled with a unified product branding might be the way to more effectively sell beyond the current
XA client base, which is the must for the long-term via (...)
Extrait du document concernant
crm brand for it industry:
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent
partnership initiatives...
Date publiée:
2001-10-08
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Résumé:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The
current market trend is towards vendors that can provide comprehensive solutions for small and medium-sized companies with
a justifiable return on investment (ROI), and SYSPRO seems to (...)
Extrait du document concernant
crm brand for it industry:
SYSPRO remains a stalwart vendor within the mid-market accounting, manufacturing, and distribution software markets. The current
market trend is t...
Date publiée:
2003-03-15
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Résumé:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firms in this industry have been forced to expand and reorganize their offerings around the customer rather than
around products. This makes a perfect case for (...)
Extrait du document concernant
crm brand for it industry:
Last year’s deregulation of the financial services industry changed the competitive pressures on banks, brokerages, and insurance
companies. Firm...
Date publiée:
2000-11-02
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Résumé:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (i.e., often
conflicting IMPACT Encore product brand has been discontinued), SYSPRO should certainly give other incumbent mid-market players
and intruders a run for their money. (...)
Extrait du document concernant
crm brand for it industry:
By further perfecting its mid-market value proposition and by also unifying its corporate and product brands (ie, often conflicting
IMPACT Encor...
Date publiée:
2003-03-13
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Résumé:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Once companies get IFS in-house and get to touch and feel it - to really understand its user interface and
ease of use advantages over many of its rivals - it oft (...)
Extrait du document concernant
crm brand for it industry:
IFS needs to bolster its brand awareness, and let the world know that they are, in fact, a real contender in the Collaborative
Commerce space. Onc...
Date publiée:
2001-10-24
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Extrait du document concernant
crm brand for it industry:
... structured and unstructured data – The growing digitalization of industry creates a
... a separate article on more details on Dassault Systèmes’ 3DVIA brand. ...
Date publiée:
2012-03-01
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Extrait du document concernant
crm brand for it industry:
... come as no surprise when the industry is talking ... high, the customer
is vulnerable to brand switching ... For these reasons, linking CRM success
to increased loyalty ...
Date publiée:
2007-12-18
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Résumé:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative
to being forewarned may be leaping into enterpr (...)
Extrait du document concernant
crm brand for it industry:
Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long
frustrated potential ...
Date publiée:
2003-02-15
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Résumé:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel Systems, and 2) it announced the intention to deliver its product also via 3rd-party Application Service
Providers (ASPs). We express our views in this regard. (...)
Extrait du document concernant
crm brand for it industry:
Two recent moves by Lawson Software have stunned the market: 1) it discontinued its in-house CRM development in favor for
partnering with Siebel S...
Date publiée:
2000-05-18
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Résumé:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s annual user conference, Access Commerce announced the release of eCameleon for MFG/PRO. (...)
Extrait du document concernant
crm brand for it industry:
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During
Explore 2000, QAD’s a...
Date publiée:
2000-07-05
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Résumé:
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now
has a pure Internet platform a new set of products and a new assertive attitude. This part examines the strengths and challenges
PeopleSoft now faces in today’s cutthroat competi (...)
Extrait du document concernant
crm brand for it industry:
PeopleSoft invested two years and over a half billion dollars to develop new Internet-based enterprise applications. It now
has a pure Internet pl...
Date publiée:
2001-06-06
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Résumé:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant and Time-Bound.
With product lifecycles accelerating and pricing pressures increasing, organizations must focus on delivering unique customer
experiences to differentiate themselves from the (...)
Extrait du document concernant
crm brand for it industry:
Your Challenge: Get Decision Makers' Approval for The Three E's of CRM. Specific, Measurable, Achievable, Relevant
and Time-Bound. With product lif...
Date publiée:
2010-03-11
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Résumé:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of its own downfall—and Microsoft is poised to take advantage. But will you profit from the Salesforce.com-versus-Microsoft
war? (...)
Extrait du document concernant
crm brand for it industry:
Salesforce.com is now an almost unstoppable force in the world of on-demand customer relationship management. However, it
may be the architect of ...
Date publiée:
2008-10-13
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Résumé:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chain Traceability. To ensure the safety of domestic and global food supplies, demands for brand protection
assurance are on the rise from customers in the food in (...)
Extrait du document concernant
crm brand for it industry:
Ensuring Food Safety and Brand Protection through Supply Chain Traceability.Reports and Other Software Program to Use In Your
System of Supply Chai...
Date publiée:
2010-03-11
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Résumé:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and integrate industry-specific CRM solutions. (...)
Extrait du document concernant
crm brand for it industry:
On May 2, SAP AG, the leading provider of enterprise software applications, announced a strategic alliance with Nortel Networks
to develop and int...
Date publiée:
2000-05-31
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Résumé:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success
and failure to emerge from the same initiative. Clearly de (...)
Extrait du document concernant
crm brand for it industry:
Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the
management strategy use...
Date publiée:
2004-10-21
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Résumé:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship management initiative to supply the extensive interactive reporting, analysis, and scorecarding functionality
needed to leverage the data supplied by products like (...)
Extrait du document concernant
crm brand for it industry:
Cognos, one of the largest business intelligence and on-line analytical processing vendors, has announced an aggressive customer
relationship mana...
Date publiée:
2000-11-06
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Résumé:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applications that support customer-facing functions and management decision making. That may capture the essence
of what CRM is, but it does not begin to capture why (...)
Extrait du document concernant
crm brand for it industry:
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled
by a set of applic...
Date publiée:
2004-11-08
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Extrait du document concernant
crm brand for it industry:
... separately, but also identified by the master brand. ... The Consona
Industry Solutions unit’s future direction seems ... might benefit from the CRM,
project-based ...
Date publiée:
2007-12-11