ERP vendors are making their way into the retail market by bundling, acquiring point solutions or partnering strategically to embed retail-specific functions within their suites. Like in all other enterprise applications markets, eventually, albeit not any time soon, the retail market too will come to a showdown between the pure retail vendors and the enterprise application vendors (e.g., Oracle, SAP, Lawson, PeopleSoft, SSA Global, Geac, Intentia, etc.), which have been striving to natively embed more retail-specific capability into their products.
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throughout the demand chain, analyzing business results and trends, automating demand forecasting and replenishment, tracking customer shopping patterns, optimizing revenues through trade allowances, and promotional program management. These products should thereby enable vast amounts of consumer, sales, and inventory data to be rapidly collected, organized, distributed, and analyzed, so that retailers and their suppliers can explore what if merchandising plans; track and analyze performance; examine